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Yes, 10 years ago Apple was undergoing massive growth and establishing itself as a premium consumer brand where customer service was a differentiator. Their re
by Traster 7y ago
Yes, 10 years ago Apple was undergoing massive growth and establishing itself as a premium consumer brand where customer service was a differentiator.
Their revenue is levelling off now as the markets they're in mature and they need to continue profit growth. They do this by raising prices (see the iPhone 6,7,8,X dance) and reduce their costs to expand their margin. Lowering repair costs is now a key part of their strategy in a way that it wasn't 10 years ago.
- sah2ed 7y agoNot only that but iPhones are generally more durable now than when they first launched in 2007 allowing Apple to justify their need to raise prices. A more durable phone reduces the incentive to upgrade to a newer device every 18-24 months like was the case with iPhones from 10 years ago — like the iPhone 3GS — it offered a compelling reason to upgrade because it was released with much faster hardware specs than the iPhone 3G before it. The pace of hardware improvements: 2G -> 3G -> 4G cellular speeds; camera pixel count increases; faster processors etc, has reduced considerably.
- ssvss 7y agoI found that the screen in the newer 2018 ipad pros get scratched easily compared to ipad 3. Haven't dropped the ipad pros yet, not sure whether the screen will survive, but have dropped the ipad 3 multiple times and the screen was much durable.