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My favorite is when they use Fiji water in TV shows - they peel off the labels but there's no freaking other water company in the world that uses the iconic sha

My favorite is when they use Fiji water in TV shows - they peel off the labels but there's no freaking other water company in the world that uses the iconic shape. And it's really weird that they use Fiji so much without attribution - it's used so often that you'd think they paid to be in the show but clearly the peeled off the label. Did they pay enough to have the iconic bottle but not enough to see the word Fiji?

Uehreka 7y ago
Of note: you can trademark things other than logos as long as they are non-functional parts of the product (i.e. a bike maker couldn't trademark the shape of their gears to screw competitors). So it's totally possible that Fiji might have a trademark on that bottle shape. It would certainly make sense, since that shape is so iconic and so associated with them that if someone else were to put their water in bottles with that shape, it could possibly be mistaken by consumers for Fiji Water.