That highlights something I noticed about advertising - it is ironically meta in that what is needed is to convince the buyer that it is the source of their suc

That highlights something I noticed about advertising - it is ironically meta in that what is needed is to convince the buyer that it is the source of their success. Many have "totemic" advertising where they think slapping their name everywhere will be what gives them success when they are already well known and widespread enough that people wouldn't forget about them if they stopped advertising tomorrow. Brand awareness is a thing but it seems overhyped - especially when it forgets the downsides of obnoxious advertising. If as the old joke the moon was painted a cocacola logo that would give brand awareness in perpetuity but it would piss off a lot of people rightfully.