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Where Apple is now is directly a result of Steve Jobs view of computing, which Tim Cook is continuing for at least the current term, but that does not mean that
by MDWolinski 7y ago
Where Apple is now is directly a result of Steve Jobs view of computing, which Tim Cook is continuing for at least the current term, but that does not mean that Tim Cook is bad for the company.
It can easily be argued that what you dislike about today's Apple is really a result of Steve Jobs/Jony Ives era of Apple. The original Macintosh was a sealed box, with custom screws that was designed to prevent people from getting into it and upgrading it (I know, I have one in my attic). This decision, after Jobs left, was changed by John Sculley and into a new generation of upgradable Mac systems.
Tim Cook has shown an independence from Jobs thinking on how things should be and is willing to make pivots in how the company operates. We may see more of these changes towards the upgrade functionality that the new Mac Pro brings to filter down to the portable lines in future iterations. There's been whispers that the next generation of MacBook Pros are influenced in this way.
Change doesn't come quick or easy and if the new Apple Design Team starts thinking about upgradability again, then I have no doubt that Tim Cook will support that. Also, there are potential laws being proposed that may change the idea of fixability that may help move this along as well.
Cook has opened up the company to listening to what Apple commentators and users are saying and making those adjustments, the outreach during WWDC is markedly more open than previous years where access to executives was highly limited and controlled.