The author of the article had a win-win situation in mind That may be what he has in mind, but experience shows that isn't what happens. Instead you get a situ

The author of the article had a win-win situation in mind That may be what he has in mind, but experience shows that isn't what happens. Instead you get a situation where people with no interest whatsoever in purchasing anything click the link just to help out the website they are interested in. Just because the traffic comes from the targeted demographic doesn't mean it's actually serious. I'm not saying that Google did an excellent job of handling this situation. It amazes me that they think it's appropriate to revoke thousands of dollars in earnings without (usually) providing someone to talk to. That said, asking people to click links on your site is bound to invite well-meaning individuals to click on ads they have no intent of following, which is practically the definition of click-fraud.