I think the roots of fake engagement are coming from our perception of key success metrics for content creators. I don't blame those people - advertisers and se

I think the roots of fake engagement are coming from our perception of key success metrics for content creators. I don't blame those people - advertisers and services are more in charge of that behavior. We tend to think that likes and views are the key signs of content quality or popularity. By the way, WeChat has a really nice way to cope with fake likes. For official accounts they hide the total number of subscribers, leaving only the number of friends that read this account. Instagram is hiding the number of likes on posts in several countries as well, in order to "remove pressure" on users. I think that is on of the ways for healthier content ecosystem.