You want customers to think about your brand, and to do that you want to give them every exposure you can. You might end up with magazine adds, outdoor adds, o

You want customers to think about your brand, and to do that you want to give them every exposure you can. You might end up with magazine adds, outdoor adds, or t-shirts, all of which can be strong marketing tools. Putting your logo offline makes your brand seem more concrete, it helps pull you out of the pure virtual realm so that customers can relate to you better.