What's the definition of an MVP, a minimum viable product? According to The Lean Startup by Eric Ries it's - and I'm paraphrasing here - the minimum set of fea

What's the definition of an MVP, a minimum viable product? According to The Lean Startup by Eric Ries it's - and I'm paraphrasing here - the minimum set of features that allows you to validate a marketing hypothesis. An MVP therefore can be considered an experimental setup that allows you to measure and learn in order to use that information to build a better product in the next iteration. How that validation and the minimal setup required for it looks like entirely depends on the product, which is why setting a hard time limit that's equally applicable to each product category probably isn't going to work. The shorter the time between turnarounds (i.e. between build-measure-learn cycles) the better. Some of best initial MVPs are simple websites describing the product and showing a call-to-action button. If a sufficient number of potential customers click that button that's validated learning and an indicator for you to build a more sophisticated version of that product.