The market for delivery has evolved comparable complexity to mobile phone contracts, sadly: https://www.lovefood.com/guides/3444/cheapest-supermarket-online-de

The market for delivery has evolved comparable complexity to mobile phone contracts, sadly: https://www.lovefood.com/guides/3444/cheapest-supermarket-online-delivery-deals-asda-tesco-iceland-cost https://www.lovefood.com/guides/3444/cheapest-supermarket-on... So, you can use Waitrose, where delivery is free, but there's a £60 minimum order, and their prices are generally higher than the other supermarkets (Waitrose is the UK's high-end supermarket for moderately posh people [1]). Or you can use solidly middle-class Sainsbury's, where there's a £25 minimum order, delivery costs £1 - £7 depending on the time and day, but it's free for orders over £100. Or something else. Or sign up to a subscription plan which will work out cheaper if you get a lot of deliveries, etc. [1] https://www.buzzfeed.com/floperry/of-the-most-middle-class-things-overheard-at-waitrose https://www.buzzfeed.com/floperry/of-the-most-middle-class-t...