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I suspect there's also a social proof aspect. If five of your six closest local friends get their shopping delivered, you're very likely to try it yourself. If
by twic 7y ago
I suspect there's also a social proof aspect. If five of your six closest local friends get their shopping delivered, you're very likely to try it yourself. If you don't know anyone who does it, you aren't.
- pushpop 7y agoI would be the outlier in that particular example but I think there is a fair amount in truth in what you said nonetheless.