Totally, so we feel we follow the spirit of the PECR law, but until there's a case against it, we don't have precedent. But we feel like if analytics was under

Totally, so we feel we follow the spirit of the PECR law, but until there's a case against it, we don't have precedent. But we feel like if analytics was under fire we'd be at the bottom of the list because we've gone out of our way to follow the spirit of it. We don't consider ourselves to be building any sort of 'server side cookie', especially since an anonymous hash is only ever tied to one piece of data and is actually set to null as soon as another request comes in. Unlike cookies, data doesn't follow the user around as they browse the site. A cookie would stick with you as you browse a website. We've spoken with a few lawyers about this and there's too much grey area at the moment. Time will tell and we're hoping that the UK (my home country) sort PECR out.