Do you hate all marketing or just around AI in particular? Would you bat an eye at MS investing $1B into a project + ads about say a new GPU architecture promis

Do you hate all marketing or just around AI in particular? Would you bat an eye at MS investing $1B into a project + ads about say a new GPU architecture promising how "games will never be the same" because the new hardware (or even Cloud Integration) lets developers efficiently try and satisfy the rendering equation with ray tracing? FWIW I thought you were clear, but there are only so many middlebrow dismissals one can make towards AI or AGI efforts and I think I've seen them all plus the low-value threads they generate. (I've made some too, and suspect we might get brain emulations before AGI, but I try to avoid the impulse and in any case it doesn't stop me from hoping (and minor contributing) for the research on the article's load-bearing word "beneficial" to precede any realistic efforts of building the actual thing. At least the OpenAI guys aren't entirely ignorant of the importance of the "beneficial" problem.)