3 ms·

i agree. cant really tell what is great about groupon and what is terrible about the echo logo.

• awj 16y ago
  Also, SimpleGeo and StockTwits seem to be using about the same concept: use the company name as the logo, replace a letter with a symbol representing the business. The former is "good" while the latter is "average", and without an indication as to why it looks like this list is entirely arbitrary.
  • mynameisraj 16y ago
    I'm a designer… StockTwits has a lot of small issues with its logotype which contributes to its 'average' label. The type is not kerned correctly, uses an awkward typeface (look at, for example, the w), and has that odd messages icon on top of the i. SimpleGeo, on the other hand, has a beautifully kerned typeface, contains a more recognizable logo (note the compass; this is something that can eventually become instantly recognizable), and is overall simpler- by that, I mean that it can be used in a large variety of mediums (note the color in StockTwits' logo). Overall, the main difference is in the type itself- tall, awkward, and lanky type versus medium, large, and overall more visually clear type.