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>This is an example of a publication optimizing blindly for Google Search Optimization Many readers don't realize that in 2010, Forbes drastically changed the
by jasode 7y ago
>This is an example of a publication optimizing blindly for Google Search Optimization
Many readers don't realize that in 2010, Forbes drastically changed their website to include 1000s of freelance writers. This "contributor model" was put in place by Lewis DVorkin[1].
This is why the quality of articles on Forbes.com is very inconsistent. Other publisher websites have the same problem.[2]
EDIT: add examples to train the eye to the differences:
The following article has "Forbes Staff" as gray text next to author byline: https://www.forbes.com/sites/kurtbadenhausen/2019/07/22/the-worlds-50-most-valuable-sports-teams-2019/#66ffc720283d https://www.forbes.com/sites/kurtbadenhausen/2019/07/22/the-...
In contrast, this Github article has "Contributor" as gray text next to author byline.
One can also go to the "forbes.com" main landing page and click "Editors' Picks" to see how articles from "Forbes Staff" and "Contributor" are mixed together.
[1] https://www.poynter.org/reporting-editing/2012/what-the-forbes-model-of-contributed-content-means-for-journalism/ https://www.poynter.org/reporting-editing/2012/what-the-forb...
[2] http://kontrary.com/2011/04/04/the-devolution-of-the-huffington-post-forbes-and-hopefully-not-the-new-york-times/ http://kontrary.com/2011/04/04/the-devolution-of-the-huffing...
- TazeTSchnitzel 7y agoThe thing with “contributor” articles is there is no editorial oversight. They look at your record when they pick you, but after that you publish directly to Forbes.com. They might as well be blogs.