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For non-designers, telling whether something is designed well or not usually is a feeling. It would be very helpful if it could be put into words why each logo
by wmwong 16y ago
For non-designers, telling whether something is designed well or not usually is a feeling. It would be very helpful if it could be put into words why each logo was in each category. That usually turns a feeling into substance that can be reused.
- periferral 16y agoi agree. cant really tell what is great about groupon and what is terrible about the echo logo.
- awj 16y agoAlso, SimpleGeo and StockTwits seem to be using about the same concept: use the company name as the logo, replace a letter with a symbol representing the business. The former is "good" while the latter is "average", and without an indication as to why it looks like this list is entirely arbitrary.
- mynameisraj 16y agoI'm a designer… StockTwits has a lot of small issues with its logotype which contributes to its 'average' label. The type is not kerned correctly, uses an awkward typeface (look at, for example, the w), and has that odd messages icon on top of the i. SimpleGeo, on the other hand, has a beautifully kerned typeface, contains a more recognizable logo (note the compass; this is something that can eventually become instantly recognizable), and is overall simpler- by that, I mean that it can be used in a large variety of mediums (note the color in StockTwits' logo). Overall, the main difference is in the type itself- tall, awkward, and lanky type versus medium, large, and overall more visually clear type.
- bherms 16y agoI agree too... Categorizing these based on subjective gut reaction from a single person takes away any credibility from the author.
- foresterh 16y agoSame here... I think a lot of the ugly ones are great, and the great ones are ugly.
- pedrokost 16y agoIt seems that logos with rounded fonts are worse than logos with more 'squary' letters (I realize I lack some appropriate terminology). Could that be because squary fonts are more serious looking, more trustworthy?
- shadowpwner 16y agoWhy are you posting here, and not the actual website? It's less likely that the author of the post will read it.