4 ms·
I would knock off some points for the "web 2.0" style logos that incorporate elements that don't translate well to black/white print form or cannot be easily re
by calbear81 16y ago
I would knock off some points for the "web 2.0" style logos that incorporate elements that don't translate well to black/white print form or cannot be easily recognizable when constrained such as on embroidery.
- Semiapies 16y agoThat seems obvious, but for a company that interacts with customers online...why?
- Periodic 16y agoYou want customers to think about your brand, and to do that you want to give them every exposure you can. You might end up with magazine adds, outdoor adds, or t-shirts, all of which can be strong marketing tools. Putting your logo offline makes your brand seem more concrete, it helps pull you out of the pure virtual realm so that customers can relate to you better.
- Semiapies 16y agoBut which of these logos are going to look bad on a full-color ad or a decent-quality t-shirt?
- shadowpwner 16y agoLook at other examples of a purely online company. I'm not saying not to be innovative, but logo branding is similar offline and online.