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I'm not sure this is a good pricing move. Most people who don't mind paying for this probably don't mind paying $11 vs $5. Those who say they have a problem pay
by revorad 16y ago
I'm not sure this is a good pricing move. Most people who don't mind paying for this probably don't mind paying $11 vs $5. Those who say they have a problem paying $11 probably want it for free. They will say it's just a photo app, there are a billion others out there. Why use yours?
If you are just trying to have a massive user base, make it free. Or do something whacko like make the price really high. The middle road will probably lead to nowhere.
I'd say raise the price to $365, donate half the proceeds to something like http://www.charitywater.org http://www.charitywater.org and sell, sell, sell.
- blehn 16y agoThose are good points. I don't think the goal is to have a massive user base or make a lot of money right away. It's more about signing up enough users so that the app can start marketing itself (by word of mouth). We were doing ok at $11, but we think there's a psychological difference between $11 and $5, with $5 being within the "sure, why not" territory.
- revorad 16y agoIf you want to spread by word-of-mouth, you do need to give your users something worth telling about to their friends. Any constraint is ok. Look at Instagram (filters) or Path (limited number of friends). From my perspective, you are a DailyBooth which costs money. Why not tap into all the photo apps already out there? Hook into their APIs and automatically generate albums for people. This is a great time to sell "My life in 2010" albums. Once you get people to pay you money for something, you can ask them again and they will gladly pay for other stuff too.
- revorad 16y agoAnother idea that's been stuck in my head for a long time: A photo app which allows people to add speech bubbles. Please make this and you will be a hit.
- davej 16y agoI'm also unsure about the new pricing and wanted to throw another wacky pricing model into the mix. The reason I would consider 365.io instead of simply using an album in my flickr account is primarily because I feel like paying money (even if it's just a few dollars) is a commitment and I'd be more likely to keep up the photo-a-day habit having put some money behind it. So bearing that in mind, how about this. When signing up, the user can choose between two price plans: 1. Flat fee of $11 2. User pays $20 upfront but if they submit a photo for 90%+ (or whatever) of the days then they will be refunded $15 at the end of the 365 days. What do you think?
- revorad 16y agoThat sounds too complicated.