Your timeline seems to align better with the introduction of the smartphone. The phone screen severely limited the weirdness of content that fits in it, (with o

Your timeline seems to align better with the introduction of the smartphone. The phone screen severely limited the weirdness of content that fits in it, (with or without advertising). It might be the case that it actually enabled the boring , single-task engagement economy that came after it. I think that endlessly scrolling facebook would not be equally addictive on a desktop computer - there is better things to do there, while there is not much else to do on a phone.