3 ms·

> If I understand correctly, you're saying that AAA game companies are at fault for producing video games that influence people through addictive psychological

by Ygg2 7y ago

> If I understand correctly, you're saying that AAA game companies are at fault for producing video games that influence people through addictive psychological tricks to the point of ruining their lives. No, not AAA exclusively. But there is a certain set of games that relies on these tricks. See https://youtu.be/xNjI03CGkb4 https://youtu.be/xNjI03CGkb4 > Are McDonald's commercials to blame for obesity and heart disease? Did McDonalds create a "Diabetes increases sales" video? Because AAA and mobile games did.

kuzimoto 7y ago
> Did McDonalds create a "Diabetes increases sales" video? Because AAA and mobile games did. The video linked is just one person in the industry. I'm sure you could find 100 videos on seductive advertising to get people to spend money on other stuff. I'm not sure your point here. Any other company could still be using those tactics without publishing a video about it. If I go to McDonald's website right now, I can find a position open for "Us Marketing, Consumer Insights Associate". One of the responsibilities: * Develop, manage and execute consumer insights plan to understand trends, consumer attitudes and behaviors, key functional and emotional requirements, consumption occasions, and translate those learnings into insights to be used as foundations to drive future growth And some requirements: * Strong understanding of behavioral science standard methodologies * MBA (preferred), Marketing Research or related field (e.g. Psychology, Anthropology, Behavioral/Cognitive Science, Statistics) or Strategy. So they are to study consumers and their behaviors, then to use that to drive business growth. They also clearly want someone who understands human behavior, presumably so they can leverage that to get people to spend more money.
- Ygg2 7y ago
  > The video linked is just one person in the industry. I'm sure you could find 100 videos on seductive advertising to get people to spend money on other stuff. I'm not sure your point here. One of many. This isn't about advertising. It's about triggering a basic randomized rewards impulse and exploiting it for money. It's essentially a Dark Pattern that is used to drain your wallet. Except that Dark Pattern reinforces gambling addiction. That said, I do think marketing as is, is a horribly unethical psychology/social research at best. So your point, further reinforces my view. I'm not saying it's not useful, but so were Mengele's cliffnotes.

by Ygg2 7y ago

kuzimoto 7y ago

> Did McDonalds create a "Diabetes increases sales" video? Because AAA and mobile games did. The video linked is just one person in the industry. I'm sure you could find 100 videos on seductive advertising to get people to spend money on other stuff. I'm not sure your point here. Any other company could still be using those tactics without publishing a video about it. If I go to McDonald's website right now, I can find a position open for "Us Marketing, Consumer Insights Associate". One of the responsibilities: * Develop, manage and execute consumer insights plan to understand trends, consumer attitudes and behaviors, key functional and emotional requirements, consumption occasions, and translate those learnings into insights to be used as foundations to drive future growth And some requirements: * Strong understanding of behavioral science standard methodologies * MBA (preferred), Marketing Research or related field (e.g. Psychology, Anthropology, Behavioral/Cognitive Science, Statistics) or Strategy. So they are to study consumers and their behaviors, then to use that to drive business growth. They also clearly want someone who understands human behavior, presumably so they can leverage that to get people to spend more money.

Ygg2 7y ago
> The video linked is just one person in the industry. I'm sure you could find 100 videos on seductive advertising to get people to spend money on other stuff. I'm not sure your point here. One of many. This isn't about advertising. It's about triggering a basic randomized rewards impulse and exploiting it for money. It's essentially a Dark Pattern that is used to drain your wallet. Except that Dark Pattern reinforces gambling addiction. That said, I do think marketing as is, is a horribly unethical psychology/social research at best. So your point, further reinforces my view. I'm not saying it's not useful, but so were Mengele's cliffnotes.