If you replace div> then you will miss any opening tags that have attributes. E.g. <div class=baz> or <div id=foobar>. In Vim I would do :%s@\(</\?\)div@\

If you replace div> then you will miss any opening tags that have attributes. E.g. <div class=baz> or <div id=foobar>. In Vim I would do :%s@\(</\?\)div@\1p@g It’s a little bit convoluted but it replaces the tag names in both opening and closing tags and does not replace it anywhere else.