Perhaps this is covered behind the paywall, but... I am very skeptical. In the short term, people already pay themselves when they quit by not having to purch

Perhaps this is covered behind the paywall, but... I am very skeptical. In the short term, people already pay themselves when they quit by not having to purchase expensive product. Why is paying them "more" going to help? In the long term, smoking causes cancer. Even the threat of a painful death does not seem to be enough. Does the article suggest where this money to pay will come from?