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I'd charge $19. If people don't know you, they probably aren't going to buy your self-published book anyway - even at $9.99 or less. Those who do know you, and

I'd charge $19. If people don't know you, they probably aren't going to buy your self-published book anyway - even at $9.99 or less. Those who do know you, and want to support you, will pay $19. If they book is excellent, and people begin talking about it, people will pay $19 if they are referred by someone else who liked it. My quick 2 cents. In the end it all depends on your goals. Is it to spread your message as wide as possible? Is it to profit nicely? Is it somewhere in the middle? Some stuff to think about. Remember: You can always lower the price and/or go free later. Raising the price later is always harder. I'd test the higher end of the market at $19 first. See how that goes. FYI, even today we still make a few thousand dollars a month on the PDF and paperback version of Getting Real. Thanks for your kind words re: Getting Real.

maguay 16y ago
My main goal is to profit while addressing a market I feel is under-served. At the very least, I planned to shoot for a $9.99 or less price to get the higher royalty rate on Kindle (and to not looked overpriced versus other books in the same eBook marketplace). I notice Rework is $9.02 on Kindle; does this pricing have anything to do with the Kindle Marketplace dynamics? So, essentially, I'm planning on writing eBooks that I would sell as PDF/ePub on my own site or in a marketplace like TutsPlus, and also list the same eBooks in the Kindle and other eBook marketplaces. I'm hoping to fill a need I see, as well as take advantage of the increasing popularity of eBooks and eReaders in general. Just like the iOS store, there's a bit of market advantage to having a lower price since it gives your item more visibility. My idea is to make books that are somewhat small (~150 pages or 10 short chapters), but a good value for the size. Additionally, many self-published eBook writers are recommending taking the prices extremely low, to as little as $2.99 or so just to boost overall sales. I know this isn't the approach 37signals usually takes, but with the above in mind, would you see an advantage to lower pricing or would you stick with a higher price? Thanks again for your time and advice; I appreciate it more than you could ever know! I'm thinking I ought to go ahead and get Rework about now...
- jasonfried 16y ago
  "Additionally, many self-published eBook writers are recommending taking the prices extremely low, to as little as $2.99 or so just to boost overall sales." I would recommend against this unless you don't want to make much money.

maguay 16y ago

My main goal is to profit while addressing a market I feel is under-served. At the very least, I planned to shoot for a $9.99 or less price to get the higher royalty rate on Kindle (and to not looked overpriced versus other books in the same eBook marketplace). I notice Rework is $9.02 on Kindle; does this pricing have anything to do with the Kindle Marketplace dynamics? So, essentially, I'm planning on writing eBooks that I would sell as PDF/ePub on my own site or in a marketplace like TutsPlus, and also list the same eBooks in the Kindle and other eBook marketplaces. I'm hoping to fill a need I see, as well as take advantage of the increasing popularity of eBooks and eReaders in general. Just like the iOS store, there's a bit of market advantage to having a lower price since it gives your item more visibility. My idea is to make books that are somewhat small (~150 pages or 10 short chapters), but a good value for the size. Additionally, many self-published eBook writers are recommending taking the prices extremely low, to as little as $2.99 or so just to boost overall sales. I know this isn't the approach 37signals usually takes, but with the above in mind, would you see an advantage to lower pricing or would you stick with a higher price? Thanks again for your time and advice; I appreciate it more than you could ever know! I'm thinking I ought to go ahead and get Rework about now...

jasonfried 16y ago
"Additionally, many self-published eBook writers are recommending taking the prices extremely low, to as little as $2.99 or so just to boost overall sales." I would recommend against this unless you don't want to make much money.