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It does work because price cuts give Intel an allergy. Intel has only recently hinted at reducing prices of some high-end CPUs "up to 15%” 2 years after zen cam
by mtgx 7y ago
It does work because price cuts give Intel an allergy. Intel has only recently hinted at reducing prices of some high-end CPUs "up to 15%” 2 years after zen came out and after it had already raised prices on the same CPUs by at least 15% since it started struggling with manufacturing shortages last year.
AMD should go as aggressive as possible with the pricing to steal market share from Intel because it has nothing to worry about in regards Intel responding with a price war - it just won't happen. Intel couldn't even bring itself to do that with it's mobile chips - twice. First with Strong-arm and then with Atom. It lost the mobile market twice because of its insatious margin greed.
- noir_lord 7y agoSince they’ve lead the market so consistently for so long I think they’ve never been in a protracted situation where aggressive price cuts where required. AMD to their credit have played everything blindingly well with nary a misstep in the last two years. It must be hard to be intel and have your seeming invincibility in the x86 market challenged by a company that nearly went bust not that long ago.
- cosmodisk 7y agoIf I were in charge of Intel,I'd have bought AMD when they were struggling...
- noir_lord 7y agoThat would invite a monopoly investigations in the EU and possibly the US pretty much instantly. Ironically intel needs AMD to prove they don’t own the whole market, it’s just blown up this time because AMD nailed it on the architecture and fab side.
- cosmodisk 7y agoI was thinking about but still went posting my comment.You are right on monopoly.
- dralley 7y agoAntitrust enforcement would probably take issue with that