Even when the goal is branding, advertisers are still interested in effectiveness. If I can get 1B impressions but they are all viewed by the wrong segment, I’v

Even when the goal is branding, advertisers are still interested in effectiveness. If I can get 1B impressions but they are all viewed by the wrong segment, I’ve just wasted a ton of money. Again, if the recipient wants it, it should be shown. Otherwise, it’s a waste.