Stated and revealed preferences are very different. In some ways this is the fundamental problem of media. It killed newspapers, too: once they could analyze re

Stated and revealed preferences are very different. In some ways this is the fundamental problem of media. It killed newspapers, too: once they could analyze readership at a per-article level, it became clear that people who say they value true, in-depth reporting are liars. No one reads that stuff. Content increasingly became shaped by what the data say people actually want, despite it being fashionable to talk about one's disgust for it. I imagine Netflix is thinking along these lines. Ratings are performative; engagement metrics tell the truth.