To quote myself: "The critics see the small experiments used to market A/B testing to internet businesses and think it is the totality of the method. They are

To quote myself: "The critics see the small experiments used to market A/B testing to internet businesses and think it is the totality of the method. They are right that companies usually don’t A/B test large changes. ... That doesn’t mean these experiments aren’t done ... Google, for example, is currently experimenting with both Android and Chrome OS in more or less the same space." http://untyped.com/untyping/2010/07/22/epistemology-and-ab-testing/ http://untyped.com/untyping/2010/07/22/epistemology-and-ab-t... So, nice line but it's wrong.