The autoplay nonsense doesn't solve the first complaint and it's hostile to what I would guess is a significant segment of viewers which is why you hear the sec

The autoplay nonsense doesn't solve the first complaint and it's hostile to what I would guess is a significant segment of viewers which is why you hear the second complaint. The UI has written descriptions of content. I could be in the middle of reading that and then it's replaced by some autoplay trailer with audio that doesn't even match up with the video. Assuming I even want the autoplay interface, which I don't, the implementation of it is horrible. What's up with that music? It's like the musical equivalent of stock photos. And if it's a show with episodes it's virtually guaranteed that you will have to click a back button or something to stop the trailer so you can get to the right episode. It basically guesses wrong every single time. I went from watching Netflix almost exclusively to hardly watching at all. I may put it on if I already know exactly what I want to watch and can navigate to it quickly enough that the bullshit autoplay won't make me think differently before my show starts. It causes anxiety trying to browse through content fast enough to see what it is before the trailer starts. If I pause for just a second or two due to some distraction or whatever then I lose the opportunity to read the description and I'm bombarded with a trailer. When that happens I can't click away fast enough. If my wife starts talking to me while I'm browsing I often find myself exiting Netflix so I don't have that garbage in the background. I would have canceled a long time ago if my wife didn't binge watch those Asian novela shows. I feel like the people making decisions about these things at Netflix are making them based on bad data. I keep paying every month so I must be happy. I'm not. I give more money to your competitors now than I give to you. I wouldn't give you any at all if my wife didn't want to keep Netflix and that's not a debate I'm going to have for $10/mo or whatever it costs. So I keep paying and some data geek gets to look good for the subscription numbers or engagement even though I went from loving your product to loathing it. I would go back to loving it and cancel the other streaming subscriptions if there was an option for me to switch back to the old interface. Edit: Someone else who replied to you said something I thought was interesting about the autoplay. I think the other difference is that if you’re flipping channels, you’re tuning into what the channel is actually playing, not an endlessly repeating ad for the channel. It’s getting you to the experience you care about as quickly as possible. This. I read this and it clicked. Browsing Netflix with the autoplay trailers is a lot like if you were flipping through the channels on broadcast TV and every single channel was showing a commercial. I experience a similar kind of frustration when I use Netflix.