Content satisfaction was more important when they ran a service where you spent several days waiting for and returning a disc. The metrics shifted. Subscriber

Content satisfaction was more important when they ran a service where you spent several days waiting for and returning a disc. The metrics shifted. Subscriber retention just isn't that tightly correlated with them identifying hidden gems for you, that may be an externality we've just lost. There used to be a lot of competition in this space, for a few years you could go on free sites designed only to give you targeted recommendations. I think Jinni was one. They were just training their engines and became ad networks. One other factor, not really anyone's fault -- the massive increase in high quality scripted content has made search less critical. If you fail to find hidden gems in 2003, you get Pirates of the Caribbean sequels and miss out on Oldboy or Goodbye Lenin. Today if you pull up any random streaming service you'll probably find something that's good enough, even if not great. It's a little disappointing, maybe there's room for a p2p ML recommendation engine in this space for people who really want to optimize what they're consuming. I'd be into it.