The difficulty with Netflix and the like moving to a platform with a recommendation engine, is that no matter how good the machine learning is, it will have a s

The difficulty with Netflix and the like moving to a platform with a recommendation engine, is that no matter how good the machine learning is, it will have a strong incentive(minimization function) to show cheap content. Netflix has awesome blockbusters, but you will see the Netflix label and smaller budget movies higher in your recommendations because it cuts Netflix’s cost. In other words Netflix has to pay a lot more $ per view of blockbusters from big Hollywood studios than it does for private label movies and shows. If Netflix can have 10x the amount of private label hits like House of Cards and Black Mirror, they will do fine.