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This is the classic article on that problem: My Tivo Thinks I'm Gay https://www.wsj.com/articles/SB1038261936872356908 https://www.wsj.com/articles/SB103826193

• elliekelly 7y ago
  That article was a wild ride back to 2002. From the phrase "techno-profiling" to Amazon recommending "Slave Girls From Beyond Infinity" to Bezos during a public demonstration to WSJ writing "Netflix.com (netflix.com)" so the url was clear to anyone whose browser didn't convert case before making a request. In some ways technology has made a lot of progress and in some ways it really hasn't changed a bit.