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So... whats up with: https://trennd.co/trend/craft-beer https://trennd.co/trend/craft-beer A peak every April and a dip every December? This seems like the res

So... whats up with: https://trennd.co/trend/craft-beer https://trennd.co/trend/craft-beer A peak every April and a dip every December? This seems like the result of some smoothing algorithm needing ~4 months of data and resetting every year. This one even more consistent: https://trennd.co/trend/airbnb https://trennd.co/trend/airbnb

yorwba 7y ago
People search for more craft beer before Christmas (because they're looking for a unique gift) and less for AirBnB (because they get together with their families for the holidays). Seasonal patterns in data about human behavior are the norm rather than the exception. That includes search trends. There are also monthly, weekly and daily cycles, as well as some that have not quite yearly period, e.g. Ramadan.