Thank you for giving such an indepth summary of headless and all its meanings. I'm glad we are all now up to speed. However as you've highlighted, its not what

Thank you for giving such an indepth summary of headless and all its meanings. I'm glad we are all now up to speed. However as you've highlighted, its not whats going on here. I will accept: o Content-as-a-service o multi-play publishing o API driven syndication o multiplatform publishing but "headless"? Its a half arsed term to supposedly differentiate them in a crowded marketplace.