I would say yes, but it really depends on the industry and situation. We entered the powersports vertical because we saw that the best of breed ecommerce sites

I would say yes, but it really depends on the industry and situation. We entered the powersports vertical because we saw that the best of breed ecommerce sites really were not cutting it. We planned to differentiate ourselves on technology, infrastructure (due to our technology) and user experience. We are about a year in and are exceeding. We came in with really no experience in this market or industry. See my past comments to see what startup I am referring to. We did however, spend a lot of time researching our market as we went a long, so their certainly has been a learning curve. However it was not the most difficult obstacle we have faced. Quick iterations on our product / agileness in our software and listening to customer feedback has been key. Feel free to drop me a line if you have any specific questions.