> If video streaming subscribers don’t know what they want to watch, they’re almost twice as likely to tune into their favorite broadcast television channel (58

> If video streaming subscribers don’t know what they want to watch, they’re almost twice as likely to tune into their favorite broadcast television channel (58%) rather than browse through the menus of their streaming services (33%), according to the research from Nielsen. > Research by behavioral psychologists has shown that too many choices can overwhelm consumers, create the unpleasant feeling known as “decision fatigue” and sometimes leading them to shut down and walk away from a potential purchase. > Television viewers also need to choose what channel to watch. Yet part of the allure might be how television just beams whatever’s on the channel instead presenting viewers with even more options on what to watch. Maybe Netflix hasn't missed this at all. Maybe this is the functionality they're after with the auto-start/preview of any show you hover over.