It happened to a friend of mine last year. He has a small business, a family business and got harassed with dozens of calls to buy a Yelp package of around $100

It happened to a friend of mine last year. He has a small business, a family business and got harassed with dozens of calls to buy a Yelp package of around $1000 a month (which doesn't guarantee more sales, they just push ads, etc and maybe fake reviews). He told them he cannot afford that and not to be called anymore. Few days later two guys in suits showed up to at the business to try to convince him to sign up for the offer. He declined. The aftermath: his rating on their site dropped a few stars, good reviews are pending forever and a few bad ones skim to the top. This is a bad business model!