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One problem: you did this test on Dec 21, well after Hanukkah had passed (it was December 1-9 this year). So for a big portion of the folks who are supposed to
by qeorge 16y ago
One problem: you did this test on Dec 21, well after Hanukkah had passed (it was December 1-9 this year).
So for a big portion of the folks who are supposed to appreciate your PC-ness you missed the holiday by almost a month. Hardly surprising the remaining segment liked "Merry Christmas" better.
- aresant 16y agoLots and lots more agnostics and aethiests than Jewish people in the USA: http://en.wikipedia.org/wiki/Religion_in_the_United_States#Main_religious_preferences_of_Americans http://en.wikipedia.org/wiki/Religion_in_the_United_States#M... But fair point - would be interesting to test a happy holidays message earlier in the season.
- qeorge 16y agoThat's fine, but plenty of atheists/agnostics/other non-Christian folk celebrate Christmas (at least in the gift buying sense, which is what you care about). So for people who do celebrate Christmas, regardless of religion, of course the more specific "Merry Christmas" would beat the generic "Happy Holidays." Of the folks who don't celebrate Christmas, but do celebrate a gift-buying holiday, Hannukah is pretty important. My gut tells me that Jewish folks are a big portion of this segment, and running the experiment 3 weeks after Hannukah would pretty much kill any chance of conversion for them. Still, the takeaway from your experiment is solid: if you're running an email campaign 4 days before a major holiday, go ahead and focus on those who celebrate it.
- deleted 16y ago[deleted]