> I learned that I can eke out an extra 5-15% from improving the subject line…or 500% from creating a better offer. This is something I am seeing people overlo

> I learned that I can eke out an extra 5-15% from improving the subject line…or 500% from creating a better offer. This is something I am seeing people overlook a lot in the startup world. Many small startups are spending too much time/money worrying about A/B testing when no amount of testing will bring them the improvement they need. They would have more success by increasing their distribution, or working on presenting better offerings.