> Seriously, if you are building a google competitor, you probably need to use something other than adsense. And a reminder, adsense is a key revenue generation

> Seriously, if you are building a google competitor, you probably need to use something other than adsense. And a reminder, adsense is a key revenue generation value add. OK but this story begins in 2006. At that time there basically was only Google for generating significant traffic. Facebook was growing and Twitter had just launched but neither had the size of audience (or real ad products) to generate the type of traffic Google could