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I have been working in anti-spam since 2003. BitBounce will fail just like GoodMail and Habeas before them. Why? Because marketers won’t pay to reach your inbox
by ttul 7y ago
I have been working in anti-spam since 2003. BitBounce will fail just like GoodMail and Habeas before them. Why? Because marketers won’t pay to reach your inbox when they know it won’t improve their conversion rate. And after all, the email’s purpose is to convert actual business; not just to reach your eyeballs.
What value is there in my newsletter or advertisement reaching you if it’s not appealing enough that you would want to receive it anyhow? And if you wanted to receive it, then that probably means it wouldn’t have been blocked by the spam filter.
In fact, all modern spam filters work on the premise that email has value if the end user interacts with it materially. Spam and low grade marketing receives very little interaction; this is why it is rejected.
The BitBounce guys are burning crypto hype. When that runs out, they will join the pile.
- techsin101 7y agoSolid insights on both sides of market
- aflag 7y agoIf people know they can pay 10p so that the important email they have to send will certainly not end up in the spam folder I think it will benefit everyone. And if all marketing email is being filtered and they don't see value in paying to get it delivered, everyone wins.
- Nursie 7y agoI don't want that world to exist.
- Hitton 7y agoThis. Also this would be ripe for abuse, I can easily see nefarious actors setting up email accounts just to receive the paid emails and get money.
- deleted 7y ago[deleted]
- deleted 7y ago[deleted]
- fabiandesimone 7y ago+1 I have a marketing list, and every subscriber that has activated this service is now removed from the list. it's not worth it.
- ryankrage77 7y agoSurely it's achieved its purpose then?
- geophertz 7y agoI am not a marketer at all, but from what I know marketing is also about omnipresence so that when a customer will need a product they will choose the one they know, the one they have seen in the past, notably from advertising. For example when Coca Cola have their brand on football matches, do you really think people are going to want to buy Coca Cola just because they saw the brand name? Which means some companies might be interested in sending ads via BitBounce.
- ttul 7y agoEven when the goal is branding, advertisers are still interested in effectiveness. If I can get 1B impressions but they are all viewed by the wrong segment, I’ve just wasted a ton of money. Again, if the recipient wants it, it should be shown. Otherwise, it’s a waste.