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Note that this article is from 1999, which was probably the all-time peak for corporate identity consultants like this. Quoteth the article "Naseem Javed, pres
by rwhitman 16y ago
Note that this article is from 1999, which was probably the all-time peak for corporate identity consultants like this.
Quoteth the article "Naseem Javed, president of ABC Namebank in New York, speculates that someday, historians will look back on the late '90s as a low point in the annals of naming."
Yup, sounds about right.
- BerislavLopac 16y agoI think that naming consultants provide quite a valuable service -- but one must remain realistic. This story depicts everything that can be wrong about that industry, especially the fact that most participants don't even realize how silly they are: http://www.igorinternational.com/clients/wynn-luxury-hotel-brand-name.php http://www.igorinternational.com/clients/wynn-luxury-hotel-b...