Sugar and caffeine, it's addictive twice over. Although that also describes another beverage, coffee. The difference between the coffee and soft drink industr

Sugar and caffeine, it's addictive twice over. Although that also describes another beverage, coffee. The difference between the coffee and soft drink industries is interesting though. Two massive corporations dominate almost the entire soft drink industry, with a handful of minor providers (notably Keurig Dr Pepper) and a long tail of much smaller 'boutique', novelty, or regional brands. Comparatively, no coffee company controls as much of the industry as either the Coca Cola Company or PepsiCo do. (Also, PepsiCo in particular owns a ton of other non-beverage brands. Their subsidiary Frito-Lay produces the brands Lay's, Cheetos, Doritos, etc. PepsiCo is huge for American consumers. To your point though, snack food isn't much better than sugar water.)