Well it is low-value, discretionary consumption, not an essential asset or expenditure. Bring your own coffee cup filled with water, and you'll still fit right

Well it is low-value, discretionary consumption, not an essential asset or expenditure. Bring your own coffee cup filled with water, and you'll still fit right in, save the environment, save money and cut caffeine and calories. I think the best move, IMO, is to cut socially-reinforced patterns of frivolous consumption: dining out, coffee, expensive new gadgets/vehicles, transportation rental services, movies, drinking out. Bring your own or opt-out most of the time.