It's fear-mongering because the title of the series is 'What They Know' - emphasis on the ominous, faceless, ever-present THEY. Even if there's no real connect

It's fear-mongering because the title of the series is 'What They Know' - emphasis on the ominous, faceless, ever-present THEY. Even if there's no real connection between, say, upstart advertisers and the Black Helicopter Patrol, the framing suggests that anyone with an interest in user data is part of a monolithic, conspiring entity that staffs the thin edge of their Orwellian wedge with Angry Birds. That's not to say the gist isn't interesting. But the breathless FOX FACTS wrapper? Not helping.