Wishing customers 'Happy Holidays' or 'Happy anything' in bulk isn't a great idea. 1. You probably don't have a personal relationship with your customers. Don

Wishing customers 'Happy Holidays' or 'Happy anything' in bulk isn't a great idea. 1. You probably don't have a personal relationship with your customers. Don't fake it. 2. Trying to sell your customer something off the back of a message like this is opportune and Machiavellian. 3. If you want an opportunity to sell your customers something - be honest and upfront about it. At the end of the day, this article is just an advertisement for an email conversation company.