They're likely piggybacking on the HBO brand that has, for years, been some of the best long-form programming on television (even their serial shows). The fact

They're likely piggybacking on the HBO brand that has, for years, been some of the best long-form programming on television (even their serial shows). The fact that they'd jam a bunch of re-runs and television shows into a product whose name is literally "Home Box Office" shows how little AT&T/Warner really understand HBO beyond "it generates piles of money."