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It doesn't stop me (much) from enjoying this or that product, but unless I have solid evidence (i.e. the 3 microdistilleries within walking distance of my home)
by turbodog 16y ago
It doesn't stop me (much) from enjoying this or that product, but unless I have solid evidence (i.e. the 3 microdistilleries within walking distance of my home), I assume all liquor brands are owned by a behemoth multi-national like Diageo and even if it says "since 1643" on the label that recipes/blends/ingredients are constantly tweaked to lower cost and cater to focus-grouped tested tastes.
- tptacek 16y agoIf you read the comments on that post, there's a guy with a pretty credible condemnation of what Diageo did to the single malt market (buying distilleries, changing the techniques in ways that muddle the geographic terroir-style qualities of the spirit, bottling in China, laying off hundreds of people, even artificially coloring the product). On the other hand, another commenter points out that the majors in America have resurrected distilleries on the verge of bankruptcy, so Fortune Brands may well be a force for good; Basil is probably my favorite bourbon (and Makers is my go-to).