Personally I would like a general rule of no more than 10% split between admin and fundraising, with 5% being considered the normal. 10% makes a nice Schilling

Personally I would like a general rule of no more than 10% split between admin and fundraising, with 5% being considered the normal. 10% makes a nice Schilling fence. Ideally I won't allow any budget for advertising, because that will just move money from one charity to another. Alternatively I would only donate to the top of Give Well.