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It's the footraffic version of Digg. Publishers never figured out how to convert Diggers into return visitors. Then again, Groupon appears to be working harde
by brandnewlow 16y ago
It's the footraffic version of Digg. Publishers never figured out how to convert Diggers into return visitors. Then again, Groupon appears to be working harder on that front than Digg did.
- chrisaycock 16y agoYes, Groupon is the brick-and-mortars version of Digg. But I will point-out that Digg links are good for SEO, so there is at least some degree of permanence. I guess the Groupon equivalent would be word-of-mouth referrals, though I'm afraid that many reviews would be, "I went to this awesome place [only after artificially lowering the price] that I found on Groupon". The implied sweet deal from Groupon might be something that other potential customers would expect as well before trying a new place out.
- brandnewlow 16y agoI respect that Groupon has more resources available for businesses than Digg had for publishers. I still don't hear many stories about businesses BUILDING THEIR BUSINESS through Groupon. I respect the heck out of what they've done, but don't see how it can last 4-5, 10 years once the fad wears thin. Feels like tulips, not railroads.