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A case study in this: The New York Times In 2018, it made $202MM in revenue from digital display advertising. [1] Averaged across an annual reader base of 125M
by OrwellianChild 7y ago
A case study in this: The New York Times
In 2018, it made $202MM in revenue from digital display advertising. [1] Averaged across an annual reader base of 125MM worldwide, or 91MM in the U.S. alone [2], that averages out to just $1.62 or $2.22 per customer. Let us pay it to opt-out! Where is the harm?
[1] https://s1.q4cdn.com/156149269/files/doc_financials/annual/2018/updated/2018-Annual-Report-(1).pdf https://s1.q4cdn.com/156149269/files/doc_financials/annual/2...
[2] https://nytmediakit.com/digital https://nytmediakit.com/digital