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> 2) capture additional revenue from those forgetting to cancel This is the dark pattern exactly and nothing to do with annual subscriptions as a business pro
by aosaigh 7y ago
> 2) capture additional revenue from those forgetting to cancel
This is the dark pattern exactly and nothing to do with annual subscriptions as a business process. I'm not sure why people are willing to put up with it. If I have an annual renewal, I should be reminded. Actively encouraging and/or relying on your users to forget the renewal date is scummy, simple-as.
As another poster mentioned, this is such a problem that Visa have encoded this in the user terms. In the EU, you have to remind your users 7 days in advance of the renewal date if the subscription has been greater than 6 months.
Saying that this is "just the way it is" completely ignores the actual issue.
- novaleaf 7y agoI don't mean it in a "just the way it is" sense. but rather that there are a TON of companies that do this. get mad at all of them. as for the OP, hope he used a credit card (not debit) and if so, dispute the charge.